I enjoy chatting with random folks from different parts of Eve, and seeing how different corps play. A recent corp I came in contact with was 'Soldiers of Fortune United.' (The corp has a '.' at the end of it.) The corp opened its doors less then two weeks ago and already boasts over 100 members.
According to their blog, SOFU2 is a corp "created due to the lack of any organized group in EVE online"
Apparently, the CEO was fed up waiting for fellow corp mates to get online to pvp, and decided on a system of planned out weekly pvp ops.