"Roleplaying" has become a dirty word in some circles in EVE. People turn their noses up at it and scoff at those who consider themselves roleplayers.
But, we can be dirty evil pirates without being roleplayers. Even though, in our own way, we're acting out a part. Even though, we're not all dirty evil pirates in real life.
So, roleplaying is only roleplaying if your nice. It's only roleplaying if you're an antipirate, or if you write funny forum posts and send in-character hate mail that makes people hoot and holler.
If you're not nice, and you make people hoot and holler in local or through some sort of troll or smack instead that you'd never really say in real life, and you consider yourself to be a dirty evil pirate, you're not a role player.
No, that's just super serious business elite pvp.